About Us

Get to know the people behind 5th and Pine.

Photo of Colby

Colby Jones

Founder & CEO


Colby is an experienced senior marketing communications leader. After spending five years at Text100 NYC, she took on a new challenge as second in command of the agency’s Hong Kong office. As the Deputy Managing Consultant (MC) of Text100 Hong Kong, her role was focused on leading a kickass team of 21 marketing communications experts that specialize in a broad range of services including digital strategy and platform development, social media engagement, strategic media and influencer engagement.

Passionate about workplace culture and people development, a big part of her job was focused on promoting Text’s global culture locally and developing talent.

She grew up in agencies working on a variety of clients. Her background is working with B2B technology companies but she has experience across B2B and B2C companies ranging from personal computers, reality TV and luxury travel.

When she’s not helping companies address their talent development needs, you can find her hanging out with her rescue dog, Griffin, in the boxing ring with her coach or at brunch with her husband.